The Prius V: More Space, Same Great Hybrid

There isn't much questioning the dominance of the Prius when it comes to hybrid vehicles. According to Toyota, the flagship hybrid accounts for 52 percent of the hybrid market in the United States, outselling any competitor you can come up with without a problem. In an effort to continue that dominance as more fuel efficient players cram in on the market, Toyota recently annoucned the development of the Prius V, a more mini-van looking vehicle that stands for versatility.

For consumers who have a lot of cargo to bring around, the Prius V offers 34.3 cubic feet of stowage, with 67.3 cubic feet if the rear seats are folded. That puts the V slightly ahead of a number of popular but large competitors like the Chevy Equinox, Honda Element, and Nissan Rogue. Don't expect the exact same fuel economy, however, as the V is heavier and less aerodynamic than its original Prius counterpart. The car is rated 44 MPG in the city and 40 MPG on the highway, putting the Prius V mileage in a competitive race for larger vehicles.

In terms of looks, the V looks very much akin to the original model, so don't expect much in terms of surprises for interior design. The Prius V will come with a number of different trims, including an upgraded technology package that includes more advanced functionality. The big question for consumers is the price tag. With economic signs pointing to a lukewarm recovery, many are wondering just how much the Prius V is going to cost, especially when compared to the original Prius. Toyota has stated that the V will be priced "a little higher" than the original model, but hopefully not so far ahead that cost-concerned consumers shy away.